Cheddar Explores series introduces all of the up and coming innovation and technology to our very near futures.
Cheddar Explores Moodboard
As much as the focus of the series is on being informative to the audience, it also values the playful, fun, and vibrant energy. This unique approach of Explores needed to be expressed through the graphics so the series can stand out amongst other tech YouTube series. The team found the usual b+w, clean technology graphics rather uninviting and wanted to avoid it.
Instead, the graphic packages were inspired by the childlike imagination and down-to-earth attitude of the science children's shows from the 90's. Their aesthetic will not only support the goal of Cheddar Explores but also appeal to the millennial audience.